I’m in Kanuga (an Episcopal Church Conference Center) right now, and have been giving presentations to some of our bishops on why and how to “blog”.
Actually I’ve been trying to convince them that the way to drive our the effects of bad information is to overwhelm it with good information. My brother the doctor says this aphorisitically as “The solution to pollution is dilution”.
Some people in the Episcopal Church have been resistant to this idea in the past. They have lots of reasons. None of which I’ve found convincing. Their “reasons” are, true be told, cautions that we need to heed while communicating, but not reasons to not do it. I mentioned all this in passing to a friend and colleague, Canon Andrew Gerns.
He went off on a very useful rant as a result.
His full post on the use of communications and technology in the church is worth reading. Really. Seriously.
But his point toward the end makes the same point I’ve been trying to make for years:
“This means that parishes and dioceses have to be intentional and committed to layering their communications strategy as much as they able, and this may mean that parishes have to band together to work together on getting the word out. This means we need more Christians, lay and ordained, using as many layers as possible.
It means that dioceses and congregations and our lay and ordained leaders must begins seeing ourselves as a network rather than as members of related stand-alone institutions. The Apostle Paul likened this network to a human body.
For us Episcopalians, it means that priests and bishops have to set the example in being proactive in their use of communications tools: the more a priest or bishop blogs, tweets, and uses FB, as well as writing in the diocesan paper and speaks from the pulpit, the more that pastoral leader shows us that Good News is for telling and that we are willing to meet people where they are.”
Spot on! We need to communicate our story of the change Jesus has made in our lives again and again and again. It might not be easy, people might reject what we say, and they might even make fun of us.
But we still need to do it.
You can find the full article here.