I don’t know how I missed the extraordinary resource that the United Methodist Church Communication people have put online for anyone to access. It’s a full, self-directed, effective methodology for creating a church marketing plan for your congregation. It looks like it will work for any mainline denomination congregation.
According to the site, the reasons you would do such a thing are:
- To fulfill your church’s God-designed calling and purpose.
- To prosper and grow in the areas where God has uniquely gifted your church.
- To improve how you communicate with and impact the people you want to reach for the Kingdom.
- To be good stewards of church resources (time, energy, money, people, facilities), ensuring they are working together for your church to be most effective.”
We have a communications committee at Trinity Cathedral – and we’ve been taking the first steps towards creating our own marketing plan. We’re especially gifted with some technology people, a couple of people who own their own communications firms, and some world class music and art to draw people downtown.
But we’ve not had a step by step plan on how to put all this together.
Now we do.
What an awesome resource for the new year!
Find all the resources here.