I’ve been hearing about the Inbound Marketer’s Handbook for sometime now and been looking forward to reading it.
It’s basically a quick start guide to using social networking tools to build a successful online presence.

“Inbound Marketing combines blogging, social media marketing and search engine optimization (SEO) to build communities and enhance personal and business brands.
Learn strategies and best practices for this new form of Internet Marketing. Tons of up-to-date tips and tricks for using Facebook, Twitter and LinkedIn for business, and much more…”

Download a free copy for yourself here.

I’ve had a chance to skim through the chapters. It’s pretty exhaustive. Now mind you, it’s written for a secular and business audience so there’s going to need to be some necessary translation done for it to make sense to a church audience, but that’s not unusual. In the main body of the book you do it by swapping “brand presence” with “congregational marketing” as you read along.

The tools John describes work the same in both settings, and they represent a significant addition to the tool-belts of those of us trying to do local and regional evangelism.

Full disclosure: the author is my brother-in-law, but I’ve had nothing to do with the creation of this book. I’ve just been following his creation of it as he’s posted his progress on Twitter and Facebook.