Robert Scoble has posted a note about future directions in web useage. He’s a very popular blogger, so you may have already seen this.
“Now, what is the Web these companies are gearing up for? Yes, you’d be right if you guessed a bloggy Web. A Web with real people talking about real stuff on it. Not a manufactured site that has no life. No soul.
Why? Cause they are seeing that what they are doing now isn’t working. People aren’t engaging with their company the way they want. They aren’t getting the Google page rank they want (or the MSN or the Yahoo rank either).
They see that their advertising dollars are bringing them less and less and they are seeing that a new word-of-mouth network has been built that’ll get stories from 15 small conversations to around-the-world newspaper, TV, and magazine coverage in 36 hours and they are scared!”
What I personally find interesting is in the question of what this “Human Web” or “Bloggy Web” might look like for churches. We’ve just moved to a static front page for our parish site, but have added blog pages for some of our key program areas. (The blog pages are very new, but I think we’re moving in the direction that Robert is suggesting.)
Have any of the rest of you observed this trend? Any ideas how we might use it to better communicate the Gospel of Jesus Christ?
Read the rest here: The next Web is the human Web