Have you noticed how many people, as they reflect on Steve Jobs life, talk about their computing devices. One writer, noting this, says that it’s as if people feel that they have met Steve Jobs in the machines and gadgets his company created. It’s as if they know the man because of what he made. Heck, read my reflections on Steve’s death just below this post. I did exactly the same thing.
That’s worth reflecting on. I mean it really is. And it’s probably exactly what Jobs hoped for.
A good design is a form of art. Art is an expression of the creator. The better the art, the more clearly we see the creator, and the more deeply we enter into a conversation with the person who made it.
People have mentioned that Apple’s devices were among the first digital devices, certainly computers, to commonly elicit emotional responses. It’s why Apple defied the bullet point buyer that all the other technology companies chased. It wasn’t about what was included, and honestly it wasn’t about what was left out, it was about the response the device evoked in us. “Magical” ,“Transformative” ,“Fun”. It was about how the device changed who we are.
When you stop for moment to think about it, of course we reflect on who Steve Jobs was by talking about what he created. When a great painter, sculptor or writer dies, don’t we do exactly the same thing?
Because we know them through their art. That’s how we came into relationship with them, into conversation with them and it was how they changed us.
Our collective zeitgeist moment is telling us a deep truth. Art is all around us, and artists change the way we interact with our world.
Heh. Thanks for that Steve.